About the job

About Fundfina:

Fundfina is a leading fintech for financial inclusion that is on a mission to disrupt cash-flow based financial services for small businesses in emerging markets. Our mission is to provide affordable, accessible and appropriate financing over an open and secure marketplace platform. Since our launch in 2018, we've served 600,000 MSMEs retailers and merchants’ in 26+ states across India through our financial inclusion indices and working capital propositions. We've been recognised as top 50 fintech for financial inclusion worldwide and employ staff across Mumbai, Bangalore, London/ UK, & Maryland/ US.

Role Overview

We are looking for a dynamic Marketing Manager & Social Media Handler to lead our marketing initiatives and manage our brand presence across digital platforms. The role involves planning and executing marketing strategies, creating engaging content, and driving brand awareness, lead generation, and audience engagement.

Key Responsibilities

Marketing Management

Develop and implement marketing strategies aligned with business goals

Plan and execute campaigns for brand awareness, product launches, and lead generation

Coordinate with internal teams (sales, HR, product) for integrated marketing efforts

Analyze campaign performance and prepare regular marketing reports

Manage marketing calendars, budgets, and timelines

Social Media Management

Handle day-to-day management of social media platforms (LinkedIn, Instagram, Facebook, X, etc.)

Create, schedule, and publish engaging content (posts, stories, reels, campaigns)

Plan and execute social media campaigns and employer branding activities

Monitor engagement, comments, and messages; respond professionally and promptly

Track social media metrics and optimize content for better reach and engagement

Content & Branding

Ensure consistent brand voice, tone, and visual identity across platforms

Collaborate with designers and content creators for creatives and videos

Write compelling captions, marketing copies, and campaign messages

Support HR branding, hiring posts, and company culture highlights

Required Skills & Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

Proven experience in marketing and social media handling

Strong knowledge of social media platforms, trends, and analytics

Excellent communication and content-writing skills

Basic understanding of digital marketing tools (Meta, LinkedIn Ads, Google Analytics – preferred)

Creative mindset with analytical thinking

Preferred Experience

Experience in fintech, startups, or tech-driven organizations

Hands-on experience with social media scheduling and analytics tools

Knowledge of SEO, paid campaigns, and email marketing

What We Offer

Growth-oriented work environment

Opportunity to build and scale brand presence

Creative freedom and ownership of marketing initiatives

Marketing & Social Media Manager